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Mobile Relationship Management

Exceeding Customer Expectations

Follow the lead…

Jul 8
The significance of social media in driving business growth is expected to overtake that of traditional ways of communication over the next three to five years, according to results from a massive survey of CEOs across 64 countries and regions.  The ramping-up of social media has increasingly gained traction from decision-makers, with the more than 1,700 CEOs interviewed across the world firmly believing that social media will become one of the top methods to engage customers within five years, read the findings from the survey unveiled on Tuesday by IBM. Currently only 16 percent of the CEOs interviewed see social media as one of the top priorities for customer interaction, although this percentage is set to rise to 57 percent in the next five years, according to the results. This compares to a decrease seen in traditional media from 39 percent to 15 percent.  The same trend is also found in China, with the reading of choices from 67 Chinese CEOs even starker when compared to the global level. The Chinese CEOs’ attaching importance to social media will jump to 51 percent in five years from the current 13 percent, while their interests in traditional media is to fall to 18 percent from 51 percent.  Global CEOs have been growingly aware of such a trend, but those who have really brought social media into their business operations remain a small fraction, said Zhao Lifang, senior partner at IBM Global Business Services for China, while announcing the results.  But the amount of Chinese businessmen engaging in social media will grow rapidly in years to come due to their growing tech acumen, Zhao remarked.  “Applying social media in interacting with consumers has become very important. We have already been adjusting our business strategies to cater to the social media craze among movie fans, such as turning to more injections in social media ads while reducing the advertisement budget on traditional media,” said Ye Ning, general manager of Wanda Cinema Line Corp, the largest cinema chain in China.

Sources:  http://www.globaltimes.cn http://www-935.ibm.com

The significance of social media in driving business growth is expected to overtake that of traditional ways of communication over the next three to five years, according to results from a massive survey of CEOs across 64 countries and regions.

The ramping-up of social media has increasingly gained traction from decision-makers, with the more than 1,700 CEOs interviewed across the world firmly believing that social media will become one of the top methods to engage customers within five years, read the findings from the survey unveiled on Tuesday by IBM.

Currently only 16 percent of the CEOs interviewed see social media as one of the top priorities for customer interaction, although this percentage is set to rise to 57 percent in the next five years, according to the results. This compares to a decrease seen in traditional media from 39 percent to 15 percent.

The same trend is also found in China, with the reading of choices from 67 Chinese CEOs even starker when compared to the global level. The Chinese CEOs’ attaching importance to social media will jump to 51 percent in five years from the current 13 percent, while their interests in traditional media is to fall to 18 percent from 51 percent.

Global CEOs have been growingly aware of such a trend, but those who have really brought social media into their business operations remain a small fraction, said Zhao Lifang, senior partner at IBM Global Business Services for China, while announcing the results.

But the amount of Chinese businessmen engaging in social media will grow rapidly in years to come due to their growing tech acumen, Zhao remarked.

“Applying social media in interacting with consumers has become very important. We have already been adjusting our business strategies to cater to the social media craze among movie fans, such as turning to more injections in social media ads while reducing the advertisement budget on traditional media,” said Ye Ning, general manager of Wanda Cinema Line Corp, the largest cinema chain in China.

Sources:
http://www.globaltimes.cn
http://www-935.ibm.com

Jul 2

Too Big To Fail . Infograph

"It’s time for those who profess the virtues of the “free market” to put their equity where their mouth is. That means an end to the government guarantees that create a “heads I win, tails you lose” Wall Street culture. It means an end to picking winners and losers and an end to corporate welfare that gives trillion-dollar banks unfair advantages over regional and community banks. And it means preventing U.S. taxpayers from ever again being put in the position of having to bail out Wall Street. "

Read more at: http://www.washingtonpost.com/opinions/an-end-to-too-big-to-fail/2012/06/06/gJQAi7lbJV_story.html

Oracle's customer experience management

Oracle will embark on a new product strategy that centers on customer experience management, an approach driven by the company’s many recent acquisitions.

The new approach, announced by the company Monday night, will be seen in an expansive suite that features familiar Oracle products — such as its Fusion CRM platform — and offerings the company recently gained through acquisitions, including FatWire, RightNow and Vitrue.

emergentfutures:

PwC: Entertainment & Media Spend Was $1.6 Trillion in 2011; Will Rise To $2.1T By 2016 With Digital Leading Growth


Full Story: Tech Crunch

emergentfutures:

PwC: Entertainment & Media Spend Was $1.6 Trillion in 2011; Will Rise To $2.1T By 2016 With Digital Leading Growth

Full Story: Tech Crunch

Social Media Command Centers

Dell’s ground control center tracks around 22,000 daily posts about the company across a wide range of social media, and enables Dell to participate in online dialogue about their brand and use social media insights to improve their products and marketing.

Talking about companies and brands on social media is increasingly a two-way conversation, with listening command centers at the heart of marketing and customer interaction strategies. With application across a variety of industries, from Fortune 500 companies to the public service to education, it won’t be long before listening command centers are standard practice for engaging and monitoring customers.

How Businesses are using #SocialMedia?

Social media has dramatically evolved since the days of Friendster. With so many different networking platforms and sophisticated features, more and more businesses are embracing social media as a powerful tool for marketing. In fact, research shows that 94 percent of corporations use social media. Whether it’s to conduct market research, to gain more exposure or to interact with loyal fans, the infographic below suggests that social media has become the go-to marketing tool for small and large businesses alike. Find out how companies are using social sites and corporate blogs to improve business’ and learn how you can enhance your business’ online presence.

Automatized Human Interaction???

The whole concept about Social Media conversations was about encouraging the communication with prospects and customers. Some are abusing of automatized interactions…

Executives: Your Company Isn't Attracting the Best Talent